Do-Goodernomics
You have $100. You want to move people out of poverty. What are your options?
You could put the $100 towards the purchase of a pair of Tom’s Shoes, a “Red” product, or some handicraft from Ten Thousand Villages. You could also buy brand-name products from manufacturers who have a reputation for using “sweat shops”. While not the most palatable way to move people out of poverty, they do provide employment opportunities for the poor. You could invest the $100 with MicroPlace or a hedge fund committed to Socially Responsible Investments. Or, you could give the $100 directly to someone in poverty.
Since we live in a world of scarcity, you have to make a choice. And, as you would expect, when you choose to do one thing you give up the opportunity to do one of the other two. Indeed, by choosing to dedicate your $100 to moving people out of poverty, you will not save the ta-tas, Sarah McLachlan will continue singing that horribly sad song, and your local kick-ass independent radio station will not get supported.
Consume it. Invest it. Give it away. Which one?




She swept the milk, eggs, flour and sugar one by one across the counter, punched each price into the cash register, and hit the total button. Our receipt churned out in a curl. She glanced at us and pressed another button. The receipt lengthened to include a blank space at the bottom. With a quick flick of the wrist, she ripped the receipt away, pressed it against the edge of the counter, and tore off the blank space at the bottom. In that space, she wrote down our family name and the total amount we owed. On the wall behind her, she taped it in a place for others to see. She handed us the remaining part of our receipt and we walked out with our groceries.
Smoke billows from an Oldsmobile as it idles at the stop light. Rust populates the fender, the muffler is held up by a wire hanger, and the protective plastic strip along the driver’s side door is popped out. Another car pulls up. Daylight dances on the chrome and the paint glistens. In the Olds, a little kid in the backseat presses his face against the small portal hole of a window to take a closer look. With an effortless touch of a button, the shiny car’s window smoothly opens. A woman appears and begins pointing her finger at the Olds. The driver of the Olds grips his window’s handle crank and muscles it down. “Excuse me” she says. “Did you know that your car is smoking?” Before an answer is given, the little kid turns his attention towards me. His eyes are full of fire. “You have no right!” he hisses.