The Unbearable Lightness of Non-Profit Propaganda
By Daniela Kon (originally published on HuffPost Impact and edited for use of the Two Dollar Challenge.)
The best way for me to answer what the role of SIMA is in poverty’s end, is to refer to why SIMA started in first place, which was a rocky journey of discovering how I as a filmmaker, and we as content creators working in the social change industry can either help to perpetuate the problems we spotlight or be part of empowering those that lead us to solutions.
Truthfully, I started SIMA (Social Impact Media Awards) because I fell from a horse in Jamaica in 2012. The horse’s name was “One Love.” I fractured my knee, couldn’t walk for a while, and couldn’t continue doing the work I had done for the past seven years, which was making films with humanitarian organizations and local activists, mostly between South East Asia and West Africa.
In those seven years on the road, as most people in international aid eventually do, I became brutally mindful of the BS that clogs up the social change industry, and specifically about the lies that we, as content creators, producers, filmmakers are communicating to the public about the glorious impacts that foundations and non-profits have on impoverished communities.